City of Sturgis Motorcycle Rally Aug. 1-10, 2025.  Visit the official Sturgis Motorcycle Rally website to view schedules and news. 

The Annual Sturgis® Motorcycle Rally™ turns our town of 7,100 into a city of more than 450,000 each year. In 2015, when we hosted the 75th Annual Rally attendance was estimated at 739,000!

Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burnouts, stunt riding, great food, and new product manufacturing showcases.  If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.

Rally History - There are many publications devoted to the history of the Sturgis Motorcycle Rally.  This article, found on the Black Hills Knowledge Network, provides a brief summary of the Rally from the start to approximately 2015.

Find a vendor on the map. Each year, data is updated based on the most recent vendor license information.  This database provides location information for vendors doing business within the City of Sturgis.   Learn how to become a temporary vendor in Sturgis.  For questions about getting a vendor license, please contact the Permitting Office at 605-347-4422 option 3.  For questions about vending on City property, call 605-347-4422 ext. 220.

Sturgis Rally Traffic Maps showing street closures and restrictions are posted each year prior to the event. 

Visit the official Sturgis Motorcycle Rally website for more information and a list of other events held throughout the week in the city and surrounding areas.

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