STURGIS – Gear up for an off-road adventure like no other! 

The Sturgis Bronco Rally, set to take place from Oct. 3 to 6, promises to bring Bronco enthusiasts from across the nation to explore one of the most scenic regions in the United States — the beautiful Black Hills. 

Whether you’re a seasoned off-road driver or a newcomer looking to master the art of navigating rugged terrains, this event is designed for all skill levels, says organizer Dan Jacobsen.

This rally will bring together Bronco lovers for a four-day event filled with exhilarating activities, scenic drives, and opportunities to bond over shared passions, Jacobsen said.

Explore the Black Hills off-road

The rally offers a rare chance to experience the breathtaking landscapes of the Black Hills in a way most visitors never get to see — off-road and from behind the wheel of their trusty Bronco. Drivers will be able to take part in guided tours through the Black Hills, immersing themselves in the natural beauty and rugged terrains of this beautiful area, which includes some of the country's most iconic landscapes.

A full schedule of events

From scenic cruises and rock-climbing challenges to driving classes led by professionals, the Sturgis Bronco Rally has something for everyone. Whether you're looking to improve your driving skills or simply enjoy the company of fellow Bronco enthusiasts, the variety of events on the schedule ensures every participant can have an unforgettable time.

Here’s a sneak peek of what’s planned:

Thursday, Oct. 3:
 Registration Opens at the Buffalo Chip - Crossroads
 20622 Fort Meade Way, Sturgis, SD 57785
 10 a.m. to 3 p.m. - Poker Run - Main roads sight seeing
 Noon to 3 p.m. -  Buffalo Chip Offroad Adventure Course
 11a.m. - Rock Crawling excursion meets at Sturgis Ford

5 p.m. - Kick-Off Party at the Sturgis Brewing Company

Friday, Oct. 4: 

10 a.m. to 3 p.m. - Buffalo Chip Adventure Course Fun
 10 a.m. to 3 p.m. - Poker Run
 10 a.m. - Rock Crawling Excursion - Meeting at Sturgis Ford
 4 p.m. - Party at the Buffalo Chip (Bronco Round up/Rodeo. Fun for everyone! Driving courses/games, Slow Drags, RTI, Ramp, Ect.

Saturday, Oct. 5:
 9 a.m. to 3:30 p.m. - Show and Shine & Scratch and Dent on Main Street Sturgis
 4 p.m. - Parade from Sturgis Ford through Sturgis to the Chip Crossroads
5 p.m. - Awards Banquet Dinner with Awards at the Buffalo Chip -Crossroads

Sunday, Oct. 6: 

10 a.m. - Rock Crawling on your own, Groups meeting at Sturgis Ford

For more information and to register for the event, visit the official Sturgis Bronco Rally page at sturgisbroncorally.co.