City of Sturgis
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Rally & Events Department
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Jerry W. Cole
Rally & Events Director

Autumn Lyons
Rally & Events Associate

Jennessa Scholl
Event Coordinator

1040 Harley-Davidson Way
Sturgis, SD  57785

Ph: (605) 720-0800
Fx: (605) 720-0801

Monday - Friday
8:00 am - 5:00 pm
The Rally & Events Department was formed to facilitate the needs
of visitors and vendors during the annual Sturgis® Motorcycle Rally™,
the Mustang Rally, Camaro Rally, Sturgis Supermoto, Gran Fondo,
Oktoberfest and over 18 other special events that take place
throughout the year. The Rally & Events Department is
responsible for coordinating special event operations within the city
 limits that include leasing city-owned properties, coordinating vendor
 permits and leases, processing requests for city services and
promotional efforts.

To learn more about the Sturgis® Motorcycle Rally™ visit our
Official Sturgis® Motorcycle Rally website and Facebook Page.    

Our Staff
Web Cams
Public Transportation - DaBus
Future Rally Dates

EVENTS - Contact Us
If you are interested in scheduling your next event in Sturgis, we
are happy to work with you.  Whether your event is a day or
 a week, we can provide 
information about upcoming schedules,
what amenities we can offer and how to get started with your
planning process. 

For current information on all our events, visit the Rally and Events Facebook Page

Sturgis Motorcycle Rally
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The Annual Sturgis® Motorcycle Rally™ turns our town of 6,800 into a city of over 450,000 each year.  In 2015 we hosted the 75th Annual Rally with an estimated attendance of 739,000!

Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burn outs, stunt riding, great food and new product manufacturing showcases.  If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.

Visit the official Sturgis Motorcycle Rally website for more information, and a list of events held throughout the week.

Future Dates: 
August 4 - 13, 2017
August 3-12, 2018


Sturgis Supermoto

In September of 2013, Sturgis held the first annual Sturgis Supermoto on the streets of downtown Sturgis.  Race fans lined the streets to cheer for their favorite professional and amateur racers on a design specific urban track.

This two day racing event caused quite a stir in the Supermoto community and so it has become an annual event!  Check back for more information and future dates. 

The 2016 Sturgis Supermoto was held July 1st & 2nd

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Mustangs fill five blocks of Main Street for the Show N Shine.

Sturgis Mustang Rally

If you are a fan of fast cars, don't miss the Annual Sturgis Mustang Rally held each Labor Day weekend. Lengendary Sturgis Main Street is filled to capacity with Mustangs from all over the United States.

Drifting, drag racing, show & shine, parades, poker runs and more keeps motoring enthusiasts busy all weekend. Visit the Sturgis Mustang Rally website for details!

The 2017 Sturgis Mustang Rally will be Labor Day weekend - make your plans to attend today!

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Sturgis Camaro Rally

Summer in Sturgis kicks into high gear at the Annual Sturgis Camaro Rally.  This event is all about the cars - vintage to new.  Camaro owners gather together in downtown Sturgis to enjoy drag racing, auto cross, poker runs through the beautiful Black Hills and a show & shine on Legendary Main Street. Visit Sturgis Camaro Rally for more information!

 The 2016 Sturgis Camaro Rally was held June 23 thru 26.  

Gran Fondo
Sturgis Gran Fondo

Two wheels aren't limited to motorcycles in Sturgis. Join us on August 27, 2016 for our 2nd Annual Sturgis Gran Fondo. It all starts on historic Sturgis Main Street and takes you through some of the most beautiful scenery the Black Hills have to offer. At the halfway point you will enjoy lunch with the Great Faces of South Dakota....Mt Rushmore.  Total ride is 120 miles ending back in Sturgis. Visit Gran Fondo for more details and keep up to date on Facebook!

The 2017 Sturgis Gran Fondo will be held August 27.

contact us
City of Sturgis,1040 Harley-Davidson Way, Sturgis, SD, 57785 • Ph: (605) 347-4422 • 

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