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Posted on: May 3, 2017

May is Motorcycle Awareness Month

The riding season begins across America and the month of May is highlighted as The Motorcycle Awareness Month to alert the non-riding public to be on the lookout for motorcyclists.

The Motorcycle Awareness Month, launched by AMA in the early 1980s and adopted by many state motorcycle-rights organizations, government entities and AMA-sanctioned clubs, is observed each year in May.The American Motorcyclist Association is issuing a special appeal during the month of May, asking motorists to be aware of their driving environment, check mirrors and blind spots before changing lanes and watch for motorcyclists.

“With its warmer weather and increased riding, May is an opportune time to educate the non-riding public about the safety issues that motorcyclists face on every outing,” said AMA President and CEO Rob Dingman. “Our hope is that calling special attention to motorcyclists early in the prime riding season will keep motorists on alert through the summer and fall, as well.”

Among the top issues affecting motorcyclist safety this year are distracted driving and over-reliance on new driver-assist technology. Distracted driving is dangerous for all road users, claiming 3,477 lives in 2015 alone, according to the National Highway Traffic Safety Administration. Another 391,000 people were injured in crashes that involved distracted driving.

Distractions include any activity that takes the driver’s focus off driving. The NHTSA provides these examples: talking or texting on a phone, eating and drinking, talking to people in the vehicle and fiddling with the stereo, entertainment or navigation system. With the development of driver-assistance technology, such as adaptive cruise control, automated braking, and lane-assist, some drivers may believe that distractions, such as texting while driving, hold less potential for harm. AMA Membership.

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